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Microsoft Research Lab in Cambridge Isn’t Ivory Tower
The New York Times, CNET, InformationWeek, and 52 other Google News sources missed the significance of Microsoft’s new Research Lab in Cambridge, Mass., headed…
Microsoft Won’t Beg or Steal; Will Borrow to Buy Yahoo
Microsoft CFO Chris Liddell told Wall St. analysts the company would likely borrow to pay for the cash portion of its Yahoo bid. That’s…
Does Social Media 2.0 deserve a second life?
Okay, okay, so I’ve already weighed in on the question, “Is the Social Media Press Release a Meatball Sundae?” Last November, I provided four…
Contextual Advertising: How to Target Sites in AdSense
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
Microsoft-Yahoo: Search Marketing Trends That Matter
Whether Microsoft buys Yahoo won't change the way you do business now. These trends will.
SEW Experts: Search Marketing Trends That Matter
Search optimization and advertising is gaining its rightful place among marketers’ tools. In today’s Search Ads column, “Microsoft-Yahoo: Search Marketing Trends That Matter,” Matt…
SEW Experts: How to Target Sites in AdSense
Last year, Google took another pioneering step and rolled out an AdWords feature that let advertisers place ads on specific sites. In today’s Content…
Microsoft Fires Back at Google: Who’s Playing Monopoly?
Microsoft General Counsel Brad Smith fired back at Google in a published press release late today, in essence promising to Do No Evil after…
Microsoft-Yahoo A-Bombed by Google
Google blasted the Microsoft bid for Yahoo on the official Google Blog this afternoon. SVP Corporate Development and Chief Legal Officer David Drummond, characterized…
Google Weighs In On Microhoo: It May Be Evil
David Drummond, Google SVP corporate development and chief legal officer, issued the company’s official response to Microsoft’s proposed acquisition of Yahoo this afternoon. Essentially,…