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Microsoft-Yahoo: All About Search, Not E-mail Assets
Tim O’Reilly views Microsoft-Yahoo as a Web 2.0 play with the combined company dominating free (Web 1.0) online e-mail services. In a great post…
Super Bowl Advertiser Search Trends
For this year's big game, the winning advertisers will understand search and social media.
Search Headlines & Links: February 1, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Super Bowl Advertisers Mostly Unprepared, Search-wise
It seems that every year it’s the same story. Advertisers pony up big bucks to create and air an ad during the Super Bowl,…
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online to find…
Yahoo Board, Sans Semel, to Consider Microsoft Bid
Yahoo’s board of directors has issued a statement saying it will evaluate Microsoft’s unsolicited bid to acquire Yahoo for $44.6 billion. Not surprisingly, the…
MSN and Yahoo Merged: How Would It All Mash Up?
Hold on tight SEM artists. Search marketing is mainstream bacon & eggs in America this morning. Even the “tease” story on the Today show…
Paid Search Advertising Drives Microsoft Bid for Yahoo
The Microsoft conference call yielded little new information about the details of the Yahoo bid. Steve Ballmer stressed that scale and efficiency in online…
Microsoft Wants to Buy Yahoo: Convergence, Continued
There have been rumors of late about some sort of Microsoft/Yahoo hookup — and here it is. Microsoft just tendered a $31/share bid for…
Optimizing the Planet: SEO on a Global Scale
Global search demands multilingual search strategies. How to succeed in global SEO and localize strategy anywhere in the world.