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4 Tools and Tips That Will Help You Be a More Analytical Marketer
Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient…
How Top Restaurants Serve Up and Stack Up in Mobile SEO
The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report.
How to Work When Nothing Seems to Work
Even the toughest clients want the same results that you do; the drive to strategic success in search is often wrought with missed directions.
Chasing Google Changes to Authors and HTTPS
In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss…
Accidents Are Great for Link-Building
Link-building is often the result of a deliberate action and seldom something accidental. However, accidents and deliberate accidents have proven to attract great links…
Google’s New Structured Snippets Pull Facts Into a Page’s Search Results
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results.…
Cortana Makes Her Way to Windows 9
Microsoft will bring the digital assistant to desktop users in an effort to provide a more "mobile"-like experience on all platforms.
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery…
Maximize Your Holiday Prep for Google Shopping
By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season.
Bing Unveils Responsive Design for Image Search
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."
Responding to Device Changes in Google and Bing
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC…
Links, FUD, and Webmaster Guidelines
There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to…
Bing Ads Reveals Dynamic Sitelinks
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
How to use Keyword Research to Find New Landing Page Testing Ideas
Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas.
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is…
Bing Ads Launches Campaign Planner Feature to Boost Ease of Use
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get…
Don’t Forget to Invest in Content (Not Just “Content Marketing”)
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
Search Agency Covario Acquired, but its Saas Tools Remain Independent
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
Google’s My Maps Upgrade Presents Opportunities for Local Search
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for…