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Amazon and Google: Friends, Enemies or Frenemies?
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
Six Crucial Link Building Strategies to Drive Quality Traffic
Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on…
Google Patent Aims to Use TV as a Signal in its Search Algorithm
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device"…
Bing Weighs in on Scottish Independence Vote
As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence…
Bing Rolls Out Tablet-Related Device Targeting Updates
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
How New gTLDs Fare in Search Marketing [Research]
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and…
8 Lessons for SEOs from Muck Rack’s “Today’s Journalist” Survey
One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to…
Germany Wants Access to Google’s Search Algorithm
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well…
Link Source in Google Knowledge Graph is Something of a Coin Toss
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
Top Paid Search Keywords for Health Insurance Revealed [Study]
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on…
Google’s 10th Transparency Report Shows Government Requests are Rising
Globally, FISA and NSL demands have increased by 15 percent during the first six months of 2014 and by 150 percent over the five-year…
Four Reasons Google+ Might Still Be Alive After All
Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this…
Bing Ads Enhances “Change History” Page
Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming…
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google…
The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
3 Campaigns Your E-Commerce Account Should Have for Christmas
These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible…
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be…
Google Penguin 3.0 Likely in 2014, Says John Mueller
In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its…