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Industry

Google Tests Knowledge Graph with “In the News”

The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph.

By Lisa Lacy · 12 Sep 2014

SEO

How to Speed Up the Link-Building Process

Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be…

By Matt Morgan · 12 Sep 2014

PPC

5 Questions to Consider When Thinking About Bidding on Brand Terms

Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So…

By Diane Pease · 12 Sep 2014

Industry

Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%

Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3…

By Lisa Lacy · 11 Sep 2014

Mobile

AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile

Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance.

By Lisa Lacy · 11 Sep 2014

Development

Better, Faster, Cheaper…Pick 2

When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the…

By Larry Marine · 11 Sep 2014

Local

Court Rules Yelp May Demand Money for Adding and Removing Reviews

A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and…

By Pierre Zarokian · 11 Sep 2014

SEO

What’s the Deal With Links From M.Biz? Should You Disavow?

Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?

By Marie Haynes · 11 Sep 2014

PPC

Marin Software Adds Support for Russia’s Largest Search Engine

Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.

By Jessica Lee · 10 Sep 2014

SEO

Content Is King in SEO, But User Signals Are Also “Crucial” [Study]

In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.

By Ashley Zeckman · 10 Sep 2014

PPC

Google’s AdSense for Shopping Takes PLAs to Retail Sites

Product Listing Ads (PLAs) can now be displayed alongside contextually relevant results, which will help advertisers connect products to interested shoppers and better monetize…

By Lisa Lacy · 10 Sep 2014

Events

Dare to Hack Data With Bing at SES Denver

At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data.

By ClickZ Team · 10 Sep 2014

PPC

SEO and PPC Need to Stop Being Enemies

If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.

By Erin Everhart · 10 Sep 2014

Local

Bing Ads Enhances Geo-Targeting for Increased Relevancy

Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.

By Lisa Raehsler · 10 Sep 2014

Industry

Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works "War and Peace," "Anna Karenina," and…

By Lisa Lacy · 09 Sep 2014

SEO

Ranking Boost Possible Without Penguin Refresh From Google

Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve…

By Lisa Lacy · 09 Sep 2014

Industry

Bing Temporarily Removes New Image Widget

After Getty Images filed a lawsuit citing "massive infringement," Bing has temporarily removed the new tool it said would make it easier to display…

By Lisa Lacy · 09 Sep 2014

SEO

Bad Link-Building You Should Be Doing

In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually…

By Dave Davies · 09 Sep 2014

Analytics

Verify Analytics Accuracy With Google Webmaster Tools Top Pages

Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external…

By Ben Goodsell · 09 Sep 2014

SEO

More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than…

By Lisa Lacy · 08 Sep 2014