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More Local SEOs Earning Less Than $30,000 [Study]
The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than…
Google Launches Improved Sitelinks Search Box
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for…
Bing Ads Launches Close Variants for Broad Match Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical…
Social Customer Service Secrets to Avoid Negative Search Results
Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn't accrue any negative search results.
Owned Content: Lead Generation vs. Organic Visibility
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization…
Paid Media Is the Future
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid…
YouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
Baidu Building Powerful Computer Cluster
Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.
Is a Proposed Twitter Algorithm the Death of “Real Time” on the Social Platform?
CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the…
Callouts for AdWords Offer More Space for Advertisers
The new feature gives marketers more space to promote their products and separate themselves from competitors.
4 Things Your Competitors Are Doing This Q4 to Crush You on Google
Q4 is the ultimate game. There is no halftime show, but all the big teams are playing, and everyone is coming to the game.
Block Determination and Link Distribution
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much…
Bing and Google Are Ready for Some Football
As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed…
Bing Ads Offers New Bulk Editing Tools
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the…
Organic Search Drives 51% of Traffic to Websites [Study]
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid…
YP Taps Goodzer for Enhanced Local Data
YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result…
Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
Domain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links: domain equity…
The Challenge of Enterprise Link-Building in a Content Marketing World
Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of…
Google Folds Blog Search Into News
Google users who want to search for content from blogs must now filter their queries in Google News instead of using the separate Blog…