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Pinterest, Google or Bing: Who has the best visual search engine?
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all…
The last word on Fred from Google’s Gary Illyes
This month's Brighton SEO delegates all hoped for Google's Gary Illyes to enlighten them on the major talking points in search this year, and…
5 things that Bing does better than Google
While Bing only has 5% of the desktop search engine market share worldwide to Google's 87%, it is undeniably still a key player in…
The collision between PR, content, and SEO: How to make it work for you
In the digital age, the importance of a website presence, blogging, social media posts and other elements of building an online brand seemed like…
How to use demand generation channels to effectively expand your reach
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need…
How does Bing’s voice search compare to Google’s?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search…
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't…
How to create a kickass link-building strategy for local SEO
According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local…
5 tips to create a data-driven content marketing strategy
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience.…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we…