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The Private Blog Network Purge – Are You at Risk?
What are PBNs exactly, and do you need to worry about being hit by Google's PBN penalty?
Drive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price, title, and…
7-Point Relaunch SEO Checklist
We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have…
4 Reasons Why Attribution Is So Hard
Attribution can be so hard to get "right" because of organizational alignment, tricky metrics, the mobile problem, and the legacy of digital marketing.
Google Panda 4.1 Update Will Affect 3 to 5% of Queries
The newest Google Panda update proves yet again that there is no replacement for quality content.
Fast SEO Competitive Analysis
Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy.
2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough
AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.
Internet Marketing for 2020
A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents.
There’s a Good Chance Google Is Rejecting Some of Your Products Right Now
A simple guide for how to prevent your products from getting rejected on Google.
The “Content-Driven” Sales Funnel
Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to…
So Long, Farewell, Auf Wiedersehen Yahoo Directory
Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.
SEO Is No One-Trick Pony
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
Privacy-Savvy Search Engine DuckDuckGo Blocked in China
Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.
49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]
Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage…
24-Hour Breakdown of Searches on Black Friday and Cyber Monday
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC…
“Content Performance Marketing” – 3 Steps to Future Success
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate…
Got a Boring Company Blog? Here’s How to Fix It
Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are…
Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com
The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their…
Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a…
Improved Targeting Available for Bing
As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more…