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PPC Triage Now! Emergency Action Steps for Dying AdWords
Lately prospective clients have been coming around with extremely colorful and eerily similar Google PPC disaster stories. Cost are skyrocketing, conversions are plummeting, and…
Revised Google Quality Rater Guidlines Surface
Updates to the Google Quality Rater guidelines have popped up, and Brian Ussery has written up a nice summary of the revised standards. There’s…
Yahoo! Goes on a Date with Microsoft
Just one week after cozying up to AOL, Yahoo met with its patient suitor, Microsoft. While arrangements for the highly anticipated union were reportedly…
Defining Yourself Through Search
Your online persona is defined by what shows up in the search results. What do the SERPs say about you?
Universal Pictures Part II: Sizing up the Local Video Market
At the intersection of video and SEO, local search sites and IYPs – as the traditional "owners" of local – have the most to…
Making the Most of a Search Marketing Conference
If you're heading to SES New York next week, you should be preparing your questions for speakers now. Be bold, creative, and persistent, and…
SEW Experts: Defining Yourself Through Search
Your online persona is defined by what shows up in the search results. What do the SERPs say about you? In today’s SEM Agency…
SEW Experts: Making the Most of a Search Marketing Conference
If you’re heading to SES New York next week, you should be preparing your questions for speakers now. In today’s SEM Crossfire column, “Making…
SEW Experts: Universal Pictures Part II: Sizing up the Local Video Market
Last month, we looked at the opportunity for SMBs to use universal search to their advantage by producing and distributing online video. But what…
American Express Advises Clients to Avoid SEO
Interesting that an American Express Web site was the subject of a Search Engine Watch Experts site clinic last month. The current edition of…