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SEW Experts: A Look at Demographic Bidding for AdWords
Google’s new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI. In today’s…
Average Search CPC Data by Category for March 2008
Cost-per-click data by vertical category in search in the U.S.
How to (Actually) Earn Money (Now) with Social Media (Really): Part 2
Short term financial success in social media can be a multi-layered enigma, ranging somewhere between daunting and infuriating. As the socialized Internet explodes it…
Govt. Funded Health Search Engine Blocks “Abortion”
Now this seems to be a story that would get attention if it weren’t for the fact President Bush is a lame duck and…
Search Engine Forums Spotlight: April 4, 2008
Found in the search marketing forums: SEO Standards; SEO at University; Good CMS for Easy SEO; and more.
HackerSafe & The Power of Trust
I am often asked by people what sorts of items I would recommend testing on a landing page. There are no universal truths and…
Search Headlines & Links: April 4, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Updates Trademark Rules for UK/Ireland Adwords
Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned with the…
SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of…
Recruiting the Right People for Your SEM Business – Part 1
If you've been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can seriously impact…