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SEO

Optimization Tips for PDFs: Great Advice for B2B Search Marketers

PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector.…

By Nathania Johnson · 04 Apr 2008

Local

Leveraging Traditional Media Placements in an Online World

Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously…

By Gregg Stewart · 04 Apr 2008

Mobile

Google Opens Up About Spectrum Auction

The gag order on details surrounding the recent FCC spectrum auction has been lifted, and Google is revealing some behind-the-scenes information about their participation…

By Nathania Johnson · 04 Apr 2008

SEO

Seesmic Acquires Twhirl, Taking Video Chat to a Whole New Level

Video chat startup Seesmic has acquired Twhirl, an Adobe AIR Twitter client. Twhirl is the most popular Twitter client, boasting over 100,000 downloads and…

By Nathania Johnson · 04 Apr 2008

Industry

Microhoo’s Second Date Doesn’t Go Very Well

Executives from Microsoft and Yahoo reportedly met this week, but both sides came to the much anticipated second date with stubborn stances. Microsoft wouldn’t…

By Nathania Johnson · 04 Apr 2008

Industry

SEW Experts: SEO Standards Signal the Maturing of Our Industry

Call them standards, rules, advice, best practices, or whatever you want, but they’re a necessary step in the evolution of the search industry. In…

By Kevin Newcomb · 03 Apr 2008

Industry

SEW Experts: Recruiting the Right People for Your SEM Business

If you’ve been a one-man operation until now, hiring your first employee is a major milestone. However, making the wrong choice can seriously impact…

By Kevin Newcomb · 03 Apr 2008

Industry

SEW Experts: Leveraging Traditional Media Placements in an Online World

Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Because media placement options are continuously…

By Kevin Newcomb · 03 Apr 2008

Social

Social Search Gets Going

Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most…

By Levy Cohen · 03 Apr 2008

Industry

Search Headlines & Links: April 3, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 03 Apr 2008