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T-minus 1 Day: Last Minute Rhetoric from Microsoft and Yahoo
On yesterday’s earnings call, Chris Liddell, Senior VP and CFO, affirmed recent statements by Steve Ballmer to focus on the online advertising market. He…
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn't Microsoft-Yahoo, but Arby's-Wendy's. In both cases, search marketers are asking, Where's the beef?
When Yahoo Shareholders’ Push Comes to Microsoft Shove
Yahoo holds little value for some investors. But would MicroHoo be like mixing Coke and Pepsi? Or would it be more like Diet Coke…
What’s In Your Travel Tool Bag?
Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key, blizzard, gray…
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma’am
Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims.…
ComScore CEO Fires Back at Google, Wall St, and Bloggers
Google CEO Eric Schmidt took an indirect shot at comScore paid click data during Google’s (stellar) Q1 earnings call this week, referring to the…
We Still Don’t Rely on Video Search
While video content continues to skyrocket, people still don’t rely on video search. Over half of people, in a recent ClipBlast! survey, said they…
Advancing your Search Education in SEO Forums
If you can think of a question about search engine optimization, it's probably already been thought of, posted, and answered on a SEO forum…
Ballmer Wears Poker Face in Advance of Ultimatum Deadline
Yahoo earnings? What Yahoo earnings? Steve Ballmer doesn’t seem to care about no stinking Yahoo earnings. Or their Google Adwords test. Or their three…
Study: Search Plays Key Role in Brand Loyalty, Customer Care Research
A new study about social media customer care had some interesting finds about how search factors into brand loyalty. While 59.1% of study participants…