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Branding is Dead; Long Live SEO
There’s been a lot of talk recently about how SEO is dead, and branding will rise out of its ashes. I have to disagree.…
Google’s Superiority Complex
In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of…
Advertisers Can’t Sell Hard Liquor But Google Can
Google AdWords has a strict no advertising rule for hard liquor, as they call it. You will not find ads for terms like rum,…
SEW Experts: Google’s Superiority Complex
In the end, is Google’s search advertising system better than Yahoo’s, or are they just monetizing better? In today’s Searching for Meaning column, “Google’s…
SEW Experts: Emotional Motivators in Landing Page Optimization
Visitors will arrive at your Web site with their own needs, perspectives, and emotions. In today’s By the Numbers column, “Emotional Motivators in Landing…
SearchDay: Don’t Hire a Butcher to do a Baker’s Job
Today's search engine marketing news and opinion: Don't Hire a Butcher to do a Baker's Job; Small Business Owners Need Twitter and LinkedIn; Syndicated…
Yahoo Chief Scientist Andrew Tomkins Interviewed by Eric Enge
SEW Expert Eric Enge published a terrific interview on his Stone Temple blog with Yahoo Chief Scientist Andrew Tomkins, who keynoted SES New York.…
Don’t Hire a Butcher to do a Baker’s Job
There are a few firms that I might believe do a good job of both Web design and SEO. I'd also say that most…
Small Business Owners Need Twitter and LinkedIn
It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you…
Microsoft WorldWideTelescope Launches
Microsoft launched WorldWideTelescope, it’s downloadable answer to Google Sky, Google Earth and Google Moon, yesterday. Other than being a bit of a memory hog…