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Yahoo’s Suicide Pact with Google
Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a…
Uncovering Site Problems for Landing Page Optimization, Part 2
Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your…
Google Searches Lead to One Conviction, One Arrest
CNN/crime nailed one Google search crime story but missed the other. CNN caught the man who murdered his wife and daughter but missed the…
Q&A with Darby Sieben of the Yellow Pages Group
Search engine marketers in the US tend to look West when trying to spot new SEM trends. As Frederick Jackson Turner first observed back…
Twitter Gains a Googler and Amazon’s Bezos
It’s no secret that Twitter has been struggling lately. At any given moment, the social chat platform can go down, preventing a plethora of…
Global Internet Ad Spend to Exceed $106 Billion by 2011
IDC has released new projections for global internet ad spending. This year, they expect internet advertising to reach $65.2 billion, which accounts for roughly…
Google Joins the “Internet for Everyone” Initiative
Like a politician making campaign promises, Google has announced its involvement in the launch of the “Internet for Everyone” campaign. Unlike politicians, we actually…
Yahoo’s Latest Partnership: Online and Mobile Advertising Integration with Publicis
Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. And Yahoo wasted no time sending out a press release regarding the…
Microsoft and Yahoo: Are They or Aren’t They?
Yesterday, TechCrunch reported that Microsoft and Yahoo were talking again. I was immediately skeptical. Recently, All Things Digital had called out TechCrunch as conducting…
SEW Experts: Yahoo’s Suicide Pact with Google
Who cares if Yahoo outsources its search advertising to Google? You should. In today’s Searching for Meaning column, “Yahoo’s Suicide Pact with Google,” Kevin…