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SEW Experts: Uncovering Site Problems for Landing Page Optimization, Part 2
Web analytics on your Web site can help you uncover and prioritize potential site problems. In today’s By the Numbers column, “Uncovering Site Problems…
Google Launches Google Map Maker
How many maps would a mapmaker make if a mapmaker could make maps online? Google will soon have the answer. Today Google launched Google…
Combine Freshness and Links for Long-Term Results
Fresh content will help you achieve top rankings right away, and help your Web site become an "authority" site. But fresh rankings don't last,…
The Big Picture — Well-Rounded SEM for SMBs, Part 3
In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of…
SpyFu Expands Search Competitive Intelligence Service to UK
SpyFu, a site that allows you to see what the competition is up to online, has announced the expansion of its search engine analytics…
Google Officially Introduces Ad Planner
Earlier today, we brought you news of Google’s new media measurement tool. The official announcement has been published on the Inside Adwords blog. The…
Search Engines are Preferred Method for Researching Products and Services
Search engines are the preferred method of researching a product they’re considering purchasing, according to data released by Opinion Research Corporation. 63% of those…
Conversion Optimizer Now Supported by Adwords Editor and API
Google’s Conversion Optimizer was released in January and was designed to streamline the AdWords bidding process. Now, Google has announced that the tool is…
Yahoo’s Urban Mapping License to Aid Geographic Targeting
Yahoo! has licensed Urban Mapping’s Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns. The agreement…
Google to Unveil Media Planning Tool
Google is planning to launch a media planning tool which will aid advertisers in targeting audiences, according to published reports. The tool will be…