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SEW Experts: When’s an Outage More than Just an Outage?

In SEO for major sites, one of the most overlooked factors is uptime. In today’s enterprise search marketing column, “When’s an Outage More than…

By Kevin Newcomb · 28 Jul 2008

Industry

SEW Experts: Google’s Sergey Brin on Local Mobile Search

In 2005, O’Reilly proclaimed it the “Year of Local Mobile Search,” but that didn’t work out. In today’s Search Engine WarGames column, “Google’s Sergey…

By Kevin Newcomb · 28 Jul 2008

Industry

SearchDay: More Killer Keyword Techniques: Personas and Buckets

Today's search engine marketing news and opinion: More Killer Keyword Techniques: Personas and Buckets; Cuil New Search Engine Launches; and more.

By Kevin Newcomb · 28 Jul 2008

SEO

Social Networking and Employees: Where Do You Draw the Line?

With the rise of social networking, employers are left wondering if or how the trend affects their bottom line. Many have decided that Facebook…

By Nathania Johnson · 28 Jul 2008

PPC

Yahoo Updates Ad Performance Reports for Sponsored Search Accounts

Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the report. They…

By Nathania Johnson · 28 Jul 2008

Industry

China’s Sohu.com Posts 600% Jump in Profit

Chinese internet portal Sohu.com has announced $40.2 million in second quarter profit, up 600% over the same quarter in 2007. The news comes in…

By Nathania Johnson · 28 Jul 2008

Industry

Microsoft’s Navic Networks Partners with Mediabrands

Microsoft’s recently acquired Navic Networks has announced a new partnership with Mediabrands, a new group of four companies: Initiative, Universal McCann, MAGNA and IPG’s…

By Nathania Johnson · 28 Jul 2008

Industry

Liana Evans of KeyRelevance on social media optimization (SMO)

One of the people that you will want to hear speak at SES San Jose is Liana Evans of KeyRelevance. Li is the director…

By Greg Jarboe · 28 Jul 2008

Industry

Cuil New Search Engine Launches

Cuil, pronounced “cool,” has officially launched. All the kool kids are talking about it. The question is whether anyone will use it. As a…

By Kevin Heisler · 28 Jul 2008

PPC

More Killer Keyword Techniques: Personas and Buckets

Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.

By David Szetela · 28 Jul 2008