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SEW Experts: More Killer Keyword Techniques: Personas and Buckets
Successful PPC advertising campaigns are composed of perfect keyword lists, ads and landing pages. In today’s Profitable PPC column, “More Killer Keyword Techniques: Personas…
SearchDay: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
Today's search engine marketing news and opinion: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy; The Local Advertiser of Today and Tomorrow; Microsoft's BrowseRank Aims for…
RushmoreDrive IAC Search Engine Will Give Away Range Rover
Billing itself as a “Super Search Engine,”IAC’s RushmoreDrive.com has announced a 2009 Range Rover Sport Sweepstakes. RushmoreDrive.com, the new search engine for the Black…
Social Media Metrics: How Internet Famous Are You?
Monitor, monitor, on the wall, “Who’s the most Internet Famous of them all?” Wired.com has launched a new, free service for everyone who wonders…
Randy Pausch Last Lecture: Advanced Education for Search Marketers
Randy Pausch delivered the “Last Lecture” after he learned that he’d developed terminal pancreatic cancer. His video became an Internet sensation, with over 3,000,000…
Microsoft’s BrowseRank Aims for Better Results than PageRank
While Google is busy rolling out a PageRank update, Microsoft is researching what they hope will be the next big thing in search: BrowseRank.…
Benchmark Natural Search vs. Paid Search Traffic
Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic. Compete just announced Paid…
Microsoft Moves on from Yahoo Again; Talks Internal Search Innovation
After the latest round of attempted negotiations with Yahoo and investor Carl Icahn, Microsoft is once again saying that it is moving on from…
Google PageRank Updates to Roll Out Soon
Google’s head of web spam, Matt Cutts, has announced that updates to PageRank will be visible in the coming days. Cutts also said that…
SEW Experts: The Local Advertiser of Today and Tomorrow
Local advertising is a key component of any vertical search marketing strategy. In today’s vertical search column, “The Local Advertiser of Today and Tomorrow,”…