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IAC Split Will Occur August 21; ‘When-Issued’ Trading Begins Tomorrow
Ask.com parent company IAC announced last November that they would spin off four of their properties and become 5 separate companies. The other four…
MIVA Rejects blinkx Acquisition Offer
Last week, online video search engine blinkx, apparently feeling inspired by Microsoft, made an unsolicited bid to acquire online advertising company, MIVA. MIVA has…
Video Search Engine Optimization (VSEO) session at SES San Jose
SES San Jose 2008 gets underway in a week. One of the sessions on Day 1 that may draw a crowd is the one…
Google Sits Out Olympic Search Results; Microsoft , Yahoo Take Home Medals
On Saturday night, while watching the Olympics, I learned that there is a British swimmer named Hannah Miley. As a mom of a 10…
Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate use of…
SEW Experts: Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you’d be surprised how often it’s a bad move.In today’s Profitable PPC…
John McCain Outspending Barack Obama in Search Engine Advertising
According to an exclusive story in the National Journal Online, John McCain has outspent Barack Obama for two consecutive months in search engine advertising.…
SearchDay: Oil and Water? SEOs vs. Content Owners
Today's search engine marketing news and opinion: Oil and Water? SEOs vs. Content Owners; Getting Vertical Search Right: A Sneak Preview; Google Warns on…
Oil and Water? SEOs vs. Content Owners
When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review…
Getting Vertical Search Right: A Sneak Preview
At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced…