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Friendster Deploys OpenSocial API
Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75…
WebTrends Launches New Service to Reduce Wasted Ad Dollars
WebTrends estimates that $4.5 million will be wasted in search advertising this year. That’s why they’re launching a new service: Ad Director. Debuting at…
Web Analytics Association Adds Yahoo’s Mortenson to Board of Directors
The Web Analytics Association has announced the addition of Yahoo’s Dennis Mortensen to their board of directors. Mortensen is Director of Data for the…
SEW Experts: Search Engine Optimization: Back To Basics
With students everywhere preparing to go back to school, now is a good time to (re)visit SEO’s foundational principles. In today’s Au Natural column,…
SEW Experts: SEM Success In 10 Minutes A Day
If you’re a small business owner, it can be difficult to juggle your responsibilities. In today’s small business SEM column, “SEM Success In 10…
Search Engine Optimization: Back To Basics
As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn't enough time in the day for…
SEM Success In 10 Minutes A Day
No time to pay attention to your search engine marketing lately? You'd be surprised what you can do to improve your small business marketing…
SES San Jose 2008: Top Stories from Day 1 of Conference
There have already been more than 65 news articles and blog posts from SES San Jose 2008 – and it’s just Day 1 of…
SearchDay: Tightly-Themed Ad Groups: The PPC Pro Advantage
[TEASE” Today's search engine marketing news and opinion: Tightly-Themed Ad Groups: The PPC Pro Advantage; The Evolution of SEO; HelloMetro Wins Trademark for 'Hyperlocal';…
Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful…