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Industry

Right to be Forgotten Should Apply Only in Europe, Says Google

Wikipedia founder Jimmy Wales among those backing Google's stance.

By Dan Worth · 09 Feb 2015

SEO

The Myth of the Penguin “Penalty”

I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people…

By Chuck Price · 09 Feb 2015

Industry

Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

By Mike Obrien · 06 Feb 2015

Mobile

Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile

In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."

By Yuyu Chen · 06 Feb 2015

Mobile

Google Continues to Urge Marketers to Be Mobile-Friendly

The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?

By Yuyu Chen · 06 Feb 2015

Events

Q&A With Rightmove’s Tomas Vaitulevicius

With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you…

By Sew Staff · 06 Feb 2015

PPC

AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will

The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts…

By Diane Pease · 06 Feb 2015

Industry

7 Lessons From a Search Agency That Grew to More Than $2.5M in One Year

These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.

By Jamie Smith · 06 Feb 2015

Industry

Will Apple Have Its Own Search Engine?

A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and…

By Mike Obrien · 05 Feb 2015

Industry

Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in…

By Mike Obrien · 05 Feb 2015

SEO

How to Make the Most Out of an International SEO Campaign

International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and…

By Marcela De Vivo · 05 Feb 2015

Content

5 PR Approaches That Can Earn Editorial Links

Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand…

By Ken Mcgaffin · 05 Feb 2015

Industry

Does Bing Deserve More of Your Money?

This may just be the beginning of a conversation about search engine budget allocation.

By Justin Freid · 04 Feb 2015

PPC

4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy

SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords)…

By Jay Taylor · 04 Feb 2015

Development

Search, Social, and Content Convergence: Developing Hybrid Marketing Skills

The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a…

By Andy Betts · 04 Feb 2015

Industry

Google Disabled 524M Bad Ads Last Year

Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search…

By Mike Obrien · 03 Feb 2015

Events

Q&A: Thomson Reuters’ Emily Palmer

With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a…

By Sew Staff · 03 Feb 2015

Industry

Google, Microsoft, and Amazon Pay to Unblock Ads

Adblock Plus has been taking money from major tech companies to have their ads unblocked.

By Chris Merriman · 03 Feb 2015

Mobile

Verizon Wireless to Enable Opt-Out of Mobile “Supercookies”

The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."

By Yuyu Chen · 03 Feb 2015

SEO

Survey’s In: Small Businesses Still Want $500 SEO

Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.

By Adam Stetzer · 03 Feb 2015