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Snapchat Discover Signals Future SEO Changes
Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
10 Growth Hacks to Drive New Search Traffic From Your Content
Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.
Super Bowl Recap: Budweiser Scores Big on YouTube, Tom Brady Dominates Google Search
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Google’s Matt Cutts on SEO: A Retrospective (2011-2014)
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as…
How to Create Compelling Content for SEO Success and Sales
Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.
The Role of Search and Social for Super Bowl XLIX Advertisers
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t…
Local SEO: 5 Advanced Tactics for Greater Visibility
Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the…
Should We Still Worry About Thin Content?
It’s not about the quality of the copy but the value that content adds to the user.
No Time to Create Content? No Way! 13 Tips for Quick and Easy Content
Think you don’t have time for content? Think again.
OneDrive and Bing Add Search, Shareability to Photos
Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.
What to Do When Your Organic Landing Page Isn’t the Optimal Page
SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there…
10 Essentials in Implementing a SEO-Effective Infinite Scroll
While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
Calling All Gentlemen! Pinterest Wants Your Business
Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.
Super Bowl Teasers, an NFL YouTube Channel, & Google Search Updates
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
Can You Escape Penguin Simply by Getting Good Links?
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by…
12 Trends Search Marketers Can’t Ignore in Content Marketing
Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to…
Google Trash Can Recover Your Deleted Analytics
A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Trash Can will…
Adobe Finds Google’s CTR Growing Faster Than Its CPC
Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report.
YP Data Helps National Brands Go Local
YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers…