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What to do about competitors bidding on your brand terms in paid search
Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do.
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that…
Getting started with Accelerated Mobile Pages: 5 helpful guides
The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. If…
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for…
5 ways to make your website stand out in the SERPs
Today's SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with. So…
How to expand search marketing reach in the slow season, part 1: Quora
Most businesses typically have a slow season when consumers don't think of purchasing their services or products. So how can they avoid getting into…
Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But…
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here's a quick guide to why they're…
Hyperlocal SEO: What is it, and how can you make sure you do it right?
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses…