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SearchDay | Interpreting Keyword Reports

Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the…

By Kevin Newcomb · 13 Oct 2008

PPC

Reading the Tea Leaves: Interpreting Keyword Reports

Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean,…

By David Szetela · 13 Oct 2008

Analytics

Landing Page Testing for Higher Profits – Online Workshop – October 28th – 12 P.M. EDT

Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on…

By Tim Ash · 13 Oct 2008

Industry

AdWords Conversion Optimizer Releases New Eligibility Requirements

AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you’ve had 50…

By Nathania Johnson · 13 Oct 2008

Industry

Yahoo Updates Contextual Advertising Solution

Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is that “It…

By Nathania Johnson · 13 Oct 2008

SEO

MySpace Launches Self-Service Ad Platform

MySpace has launched a new self-service ad platform. Dubbed “MySpace MyAds,” the new platform allows anyone to create banner ads and use the social…

By Nathania Johnson · 13 Oct 2008

Social

Web Content is Having the Worst Week EVER!

I don’t know if everyone is in a bad mood over the economy or what, but web content is having the worst week ever.…

By Nathania Johnson · 13 Oct 2008

Industry

Google Prepares iPhone Ad Options

Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of the new…

By Nathania Johnson · 13 Oct 2008

Industry

SEW Experts: Reading the Tea Leaves: Interpreting Keyword Reports

Once enough data has accumulated, it’s important to run reports and take action based on the data. In today’s Profitable PPC column, “Reading the…

By Kevin Newcomb · 12 Oct 2008

Video

Beam me up, YouTube!

On Friday, the YouTube Blog announced that the video sharing site was starting to test full-length programming. Apparently, YouTubers have been asking “to be…

By Greg Jarboe · 11 Oct 2008