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SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions to make…
Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a…
The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities…
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in the rear…
MIVA Releases Customizable ALOT Toolbar, Homepage, and Widgets
Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and a widget…
SEW Experts: Search is Not Enough
Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a…
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today’s Search Marketing Crossfire column, “Is…
SEW Experts: The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities…
Google CEO Calls Internet “Cesspool”
Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet “a cesspool”, AdAge reported. I don’t…