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Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you…
SearchDay | Where’s The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with…
Google, Yahoo Trying to Work It Out with the DOJ
Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the…
Yahoo Begins Offline Advertising Campaign for Search
Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search. Expect to see display ads (like…
Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
WebMD is apparently the target of yet another merger by 2 major health web sites. Last week, Revolution Health and Everyday Health merged. This…
Omniture Acquires Site Search and Merchandising Business from Mercado
Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado’s tools were previously integrated with…
Google Webmaster Central Updates Include API Settings and Crawl Error Sources
Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature. Here’s the sparkling…
Yahoo Sets Q3 2008 Earnings Call for Tuesday, October 21, 2008
With shares dipping below $13 last week and yesterday’s rally only boosting the price to $13.49, Yahoo’s third quarter earnings will be watched pretty…
SEW Experts: Where’s The ROI?
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you…
SEW Experts: Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn’t happen anymore. SEO success should be measured…