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SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a…
Could the Web be the Answer to Economic Plight?
Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the…
5 Tips for Travel Search Marketing in a Down Economy
Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can…
Google Creates One Page for Webmaster Tools Settings
Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2.…
Google Friend Connect Beta Available for All Webmasters
Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But…
Rich Riley to Head Yahoo! Europe and Canada
Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!’s Advertiser &…
Half of British and Irish Marketers Use SEO for PR Purposes
According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public…
SearchDay | PPC Landing Pages: The End of the Line — Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole…
Another (Former) Yahoo Heads to Microsoft
Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of…
PPC Landing Pages: The End of the Line — Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as…