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Content Inspiration From Competitors
What’s a simple way to look at which content is driving the most links and social signals for your competitors?
Google to Update Maps
A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic.
European Commission Accuses Google of Abusing Search Dominance, Opens Android Probe
The European Commission (EC) takes a tough line as it finally files a Statement of Objections against the search giant.
Google Searches With ‘Near Me’ Surged 34 Times Since 2011
Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from…
5 Steps to Plan Your PPC Account Restructure
Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take.
Flickr Enhances Search Capabilities
The online photo and video service has introduced a new search interface and added a number of improvements to its search engine.
6 Sins You’re Committing on Bing Ads
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?
Knowing Your Customers: The Art of Real-Time Personalization
If you want to improve the user experience - and your rankings - by creating the real-time personalization experience, follow these steps.
Bing Revamps Its Mobile Homepage
The search engine has redesigned the mobile homepage of Bing.com for a better user experience.
5 Ways to Use Your Competitors to Gain SEO Momentum
It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success,…
Where’s the Value in AdWords Dynamic Structured Snippets?
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure…
Extending Quality Assurance to the Entire Development Team
Even though this may slow your quality assurance procedure, it's worth it - embrace the process.
Bing Updates Image Search
This new enhancement will show carousels full of Pinterest collections and Web pages where the images are featured, as well as pictures from similar…
Google Creates New Web Interface for Mobile Searchers
The tech giant has streamlined its search results on mobile devices.
YP Partners With Uber to Bring Cars to Your Door
In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users…
Bing Ads to Simplify AdWords Campaign Import Process With Upgraded URLs
The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads.
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers,…
The Power of High-Value Target Analysis on Optimization Efforts
In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking, traffic, conversions,…
5 Tips to Leverage Yahoo Gemini for Mobile PPC
Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.
Supporting a Successful Client/Agency Relationship
"Soft skills" have become more and more important in the ways agencies support clients. Here are a few that provide great results.