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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.
SEO Agencies, In-House Link Team, or Link Company – Which Is Best for You?
What's the best choice for you - to go with an SEO agency, an in-house link-building team, or a link-building company?
Apple Maps Using TripAdvisor Reviews in Some Searches
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple…
Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
Google Faces More Antitrust Trouble in Europe
The European Union is very close to bringing antitrust charges against Google, which controls 90 percent of European search traffic, according to a report…
The Best SEO Tools – 2015 Edition
Here is a list of some of the best tools in the SEO business currently, and what specific needs they address.
Let’s Talk Mobile, Shall We? [#CZLNY]
Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid search, phone calls are…
5 Tips to Boost Your Video SEO Strategy [#CZLNY]
Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's online strategy…
Google’s Doorway Algorithm Update
Google has announced it will soon be cleaning up its algorithm for doorway pages in order to improve user experience.
VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build…
Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It…
Using Key PR Messages in Content Creation for SEO
Sometimes it's hard to get SEO, content creation, and PR working effectively together, but these three tips can help.
The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Flexibility Is Key for SEOs [#CZLNY]
"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble…
Backlink Bummers: 5 Clues to Off-Site SEO Trouble
If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the…
5 New Types of Content for the Future of Marketing
Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the…
Amazon Gives Google a Run for Its Money With Home Services
Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.
5 Trends to Watch in the Mobile-First Search Era
In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.
Natural Links – What Are They, Really?
Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is…