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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami…
Are You #Winning at Google Shopping Campaigns?
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
Google Loses Safari Web Tracking Court of Appeal Case
U.K. consumers can now take the Web giant to court.
Google’s Mobile Algorithm Puts Customers First [#SESMiami]
Google will begin prioritizing mobile-friendly sites because that's what users have grown to expect, said developer programs tech lead Maile Ohye in her SES…
Ad Blocking: The Good, the Bad, and the Ugly
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
Hacking the Google Display Network for Insanely Low CPC
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving…
Google’s New Program Aims to Get Local Businesses Online
The tech giant's newest initiative looks to assist local businesses in completing their listings on Google Search and Maps.
Hilton Uses Google Hotel Ads to Entice New Customers
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by…
Help! My Penalty Was Lifted, But Traffic Has Not Increased
There are several possible reasons why your site has not recovered after getting a manual action lifted. Here's a look at a few of…
Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
Optimizing Your Brand Performance on Shopping Ads
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.
Little Fanfare as Yahoo Leaves China
The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.
Bing’s Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall.
3 “Easy” Questions SEOs Must Ask Themselves
These introductory questions that are rather "easy" can help pave the way to a well-thought-out organic search strategy.
2 Reasons It Might Be OK for Keywords to Miss Their ROAS Target
Return on advertising spend isn't the end all, be all for paid search campaigns. Here are two reasons why.
FTC Report Details How Google Manipulates Search Market
A previously undisclosed FTC document offers new insights into how Google has preserved and extended its monopoly in the search market.
Google Analytics for SEO – Basic Cohort Analysis
The Google Analytics Cohort Analysis can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, show how…
Yahoo’s Search Share on the Decline
After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting…
Checklist: Launching a Site Redesign
If you do things in a very specific order and double-check each aspect prior to launch, you can avoid a ton of headaches and…
Incorporating Hispanic Marketing to Your Search Marketing Strategy
The U.S. Hispanic population represents a huge untapped market for search marketers. How can you incorporate this demographic into your strategy?