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Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on…
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links…
AdWords’ Search Funnels (aka Attribution) Become More Accessible
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
Optimization Not Only Factor in “Mobilegeddon” Search Ranking
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199…
Google “Mobilegeddon” Has Officially Arrived
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering…
Redirects for SEO: Soup to Nuts
If you’re redesigning or moving a site and your URLs are changing, you will need redirects. So save your site’s search equity and be…
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
Google, Yahoo Follow IAB’s Advice to Improve HTTPS Encryption
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions.
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help…
Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach
To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2…
Google to Make Mobile URLs More User-Friendly
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.
See Your Site as Googlebot Mobile Does
With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?
Video Bamboo – 4 Ways Video Content Can Hurt User Engagement, Content Quality, and SEO
Video content can be an important part of a rounded content strategy, but it can also cause serious SEO problems. Here are four ways…
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and…
Yelp Adds Restaurant Reservations as New Search Option
Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
App Indexing Will Now Affect Google Ranking
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be…
Bing Uses “Bubbles” to Simplify Image Search
Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions and easily altered search bubbles.
Yandex Brings Links Back as a Ranking Factor
The largest search engine in Russia has decided to abandon its non-link policy, which was introduced a year ago.