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Yahoo to Stop Maps and Pipes This Summer
Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts…
AdWords Offers Updates to YouTube Brand Lift Insights
Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote…
Google Buy Button a Reminder to Make Local Marketing Compelling
The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their…
The Collateral Damage of Google’s Link Policy
While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its link policy…
YouTube’s First Decade: The Top Ads and the Trends That Define Them
YouTube's first 10 years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites.
Bing Adds Automated Rules to Streamline Campaign Management
Bing's new addition of automated rules helps advertisers avoid lots of manual work.
Are Landing Pages Killing Your Conversion Rate?
Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates.
Pinterest to Add Buy Button for Revenue Generation
Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version?
Beyond Links: Why Google Will Rank Facts in the Future
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather…
How To Hire A Great Link Builder
Customer service experience and excellent communication skills are the first things this columnist looks for in a new link builder, even more than lots…
Uber Partners With Foursquare to Combine Local Search and Transportation
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over…
Mobile Surpasses Desktop in Search Queries
BIA/Kelsey found that mobile has overtaken desktop in search query volume. While the numbers remain close, the gap will continue to increase over the…
Facebook’s PGP Email Encryption Will Anonymize Email
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.
Google Now on Tap Makes App Search Optimization More Critical Than Ever
Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
The Importance of Ad Extensions – Five Ways to Create That Personal Touch
Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to have more…
Google Enhances AdMob Tools and Adds Mediation Partners
The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
New Google AdWords Products and Partnerships Focus on App Attribution
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Google Adds Unified Search to Calendar and Drive
Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.
Lenovo REACHIt Extends Cortana Search Capabilities
Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo devices.