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7 Directives to Help You Navigate the SEO Landscape of the Future
Relationships, social media, user experience and long-tail keywords are a few things that can bring your SEO strategy to the next level.
Guidelines For Transitioning A Paid Search Account
Campaign goals, analytics and previous reporting efforts are a few key points you should go over when you win new business.
“World White Web” Seeks to Diversify Google Image Search
A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally default to photos…
Hyundai to Take Voice Search to the Open Road
Hyundai has partnered with Google to integrate Google Now voice search along with Google Maps for Android into its Hyundai Sonata.
Four Mobile Dos and Don’ts for SMBs
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing…
Why a Professional Press Center Boosts Your Link Building Campaigns
More than just a place to publish your past press releases, a press center makes your very best content easily available for anyone who…
Bing Places Connects Consumers With Local Businesses
Bing Places for Business allows marketers to add information to their search result listings, such as contact information and photos.
Facebook’s “Yelp Alternative” Blurs Lines Between Social and Search
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival…
Bing’s App-Linking Tags Advance SEO
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery.
Google Celebrates Sally Ride with Four Doodles and an Animated Short
To commemorate what would have been American astronaut Sally Ride's 64th birthday, Google has created a collection of Doodles and a short film that…
A Marketer’s Plea: Don’t Be Afraid to Ask for Links
While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't…
Has Google Turned up Social Signals as a Ranking Factor?
Google stated that a search change from earlier this month was not related to Panda. Could that mean social signals from Facebook and Twitter…
Google Apologizes For Racist Maps Listings
The search giant is changing its algorithm to remedy recent offensive listings, such as the White House coming up during a query for the…
Google Adds Mobile App Data to Search Console
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.
Every Second Counts: Why Page Speed Should Be Your Next Focus
Website speed and page load times are important for both search engine rankings and user satisfaction, so optimizing your website's performance is key.
Google Buy Button – Is it Right for You?
Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition…
Bing Begins Indexing Apps By Content Rather Than Title
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers…
Mozilla Dabbles in Commercial Advertising with Suggested Tiles
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission…
Five Ways to Glean Important Insights From GWT’s New Search Analytics Report
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact with their…
Google Seeks New Doodler
Earlier this week, the search giant posted a job listing for a Doodler, the graphic design mastermind behind the witty, interactive logos on Google's…