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Industry

Q&A with SAP on digital transformation and search

Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by…

By Kimberly Collins · 21 Sep 2018

Content

Types of Google link penalties to avoid for your website

Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.

By Lucy Barret · 20 Sep 2018

Events

Q&A with Google on the Transformation of Website Security

Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search.

By Kimberly Collins · 19 Sep 2018

Events

Q&A with Google on the future of search

Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search.

By Kimberly Collins · 19 Sep 2018

Social

How to blend performance and branding for a Q4 boost

Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels…

By Sana Ansari · 18 Sep 2018

Social

What is social media listening (and how it can help your SEO)

Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social…

By Aleh Barysevich · 17 Sep 2018

PPC

Why PPC and SEO need to work together

How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up…

By Neil Morse · 14 Sep 2018

Content

How to get your digital marketing organized and motivated

Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep…

By Ann Smarty · 13 Sep 2018

Industry

Hey Siri, how do I responsibly invest in voice-activated technology at work?

Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice, and how…

By Diego Tartara · 12 Sep 2018

Industry

Q&A with Adobe on the future of search

Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New…

By Kimberly Collins · 11 Sep 2018