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Google Unveils Rebranded Webmaster Tools
The tech giant introduced Search Console today, a rebranded version of its Webmaster Tools.
Can You Reavow Links You Have Previously Disavowed?
If you disavow a link on Google and remove it from Penguin algorithm, it is possible to reavow it. However, it may take a…
Concatenate: The Ultimate Excel Function for Managing PPC Campaigns
One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in…
The Rise of Content Performance: The Search and Social Link
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
Apple Amping Up Maps to Compete With Google
Apple has purchased GPS software company Coherent Navigation in an attempt to make its location search comparable to Google Maps.
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords…
Are You Making These Three Silly SEO Mistakes?
Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding…
Google Upgrades AdWords Editor to Support Labels
Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads.
How Your PPC Strategy Is Like Gardening
With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best…
Bing to Follow In Mobilegeddon’s Footsteps
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized…
Bing Ads’ Campaign Planner Offers Insights into Competitors’ Campaigns
New on the Bing Ads user interface is the its Campaign Planner tool, which allows users to sort by audience, vertical, sub-vertical, and product.…
The Importance of Listening to Google
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just…
Google Grants 40 Percent of Right to Be Forgotten Requests
A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year…
Technical SEO – It’s All About the Crawl
If search engines cannot crawl your website or index your pages, all of the content in the world will not make any difference.
Google Steps on Map Maker Edits After Android Urination Incident
A peeing Android is probably not welcome back on Google turf.
The Rise of Voice Search and Something You Can Do About It
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are…
Blogging and SEO: A Relationship It Pays to Nurture
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a…
Facebook “Add a Link” Feature to Rival Google
According to recent reports, Facebook is using its massive index of shared posts to allow users to add links to updates without using search…
5 Advanced SEO Strategies for Inbound Experts
Here are some advanced tips and tricks you can use to gain traction in your SEO strategy.