Latest stories
27,188 articles, newest first.
5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC…
Google My Business to Link to Third-Party Delivery Services
Google Search and Google Maps will now include links to ordering and delivery services like Seamless and GrubHub in Google My Business search results.
The Amazon Change Engine
While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how…
Can Buying Installs Aid Organic App Ranking?
In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play…
Google Reveals Search Analytics Report for More Refined Data
The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.
Does the Page Match the Search?
There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.
4 Tips to Improve Your Product Feed for Advertising
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
Google Reveals New AdWords Products
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
13 Expert Tips for Mobile PPC
Here are 13 tips for successful mobile PPC from experts around the industry.
Building Links to Your “About Us” Page
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with…
5 Steps for SEO Competitive Analysis & Research
Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.
Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday
Do you know the story behind today’s Google doodle?
NPR and Shazam Early Adopters of Google’s App Voice Search Feature
Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK Google," followed…
Planning, Budgeting, and Measuring an SEO Campaign
Don't let your company be destroyed by "cheap SEO." If you can’t afford a reputable firm, then you should do it yourself.
Is There Really a Battle Between SEO and PR?
There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or…
I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success
Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.
Personal B2B PPC – 5 Things You Need to Ensure Success
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and…
Is the Yahoo Bing Network Emerging From Google’s Shadow?
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.