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4 Elements You Need to Include in Your Online Marketing Campaigns
Many marketers are still not investing enough in digital; those who are not making that mistake should focus on web design, SEO, social media…
8 Essential Tools to Simplify SEO for Content Marketing
There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight…
Pinterest Refines Image Search
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature.
‘Right to Be Forgotten’ Laws to Be Strictest in Russia
If the bill is passed, Russians won't even have to provide the links they want removed, putting the onus on search engines to crawl…
The Most Expensive States for Paid Search in the U.S.
Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the…
What Social Search and New Domain Extensions Could Mean for Start-Ups
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead…
Why Baidu’s International Mobile Strategy Will Change Everything
Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being the top…
Google Trends Expands to Focus on Real-Time Data
The new Google Trends homepage displays a carousel of news items that are currently trending, allowing users to explore each on a real-time, minute-by-minute…
DoubleClick Adds Cross-Device Measurement, Native Ads and Programmatic Guaranteed
Google has unveiled cross-device measurement, programmatic buying and native advertising support products at its DoubleClick Leadership Summit.
Mobile Local Search: An Untapped Goldmine
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
Search in Asia Goes Well Beyond Google
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora…
Google Now Adds Quote Cards That Lack Attribution
The latest Google Now card includes quotes in the search results for famous people, though the quotes are displayed in a list without attributing…
Google Maps Warns Users When Their Destination Will Be Closed
Maps will give users a warning when their destination will be closed at time of arrival.
Google Now on Tap Shows Advances in Contextual Proactive Features
At its recent developer conference, Google announced an update, Google Now on Tap, that can help not only revive forgotten apps, but drive their…
Bing to Start Encrypting Search Traffic
With users' privacy in mind, Bing will begin encrypting its search traffic this summer, though marketers will be provided with limited query term data.
Monitoring Site Changes for SEO
Using the Page Monitor Chrome Extensions, SEOs can stay on top of content changes and their subsequent effect on search engine ranking.
Are You Making These 4 Additional Silly SEO Mistakes?
Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element…
France Gives Google 15-Days to Apply Right to Be Forgotten Requests
France's data privacy agency has ordered Google to remove search results worldwide upon request, giving it two weeks to apply the "right to be…
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic
Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of…
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead,…