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Voice search and local SEO: How to get started?
There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves…
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as…
Amazon emerges as search advertising powerhouse
Amazon's search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3…
Organic reputation management & brand protection
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and…
What startups need to know about SEO and domain names
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies' online reputation.
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's efforts to…
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in…
Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.