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Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic
Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90 percent of…
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead,…
How to be a Problem Solving SEO
Combining analytical, user experience and creative skills increases SEOs' value in the eyes of clients, further bridging the gap that's said to exist between…
Your Terrible Website is Ruining Your PPC Performance
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
5 Ways to Reduce Touchpoints On the Social Media Conversion Funnel
Focusing on native advertising, social sharing and influencer marketing can help marketers eliminate unnecessary touchpoints, shortening and simplifying the customer journey.
Apple Cars Hit the Road to Rival Google Street View
California, New York, and Florida among locations to be covered by cars in coming weeks.
Meet the Egyptian Repairman Who Outranked Google
When you Google the word 'Google' in Egypt, a Cairo repairman's Google+ page is the first hit, even before Google itself. How did this…
Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product Catalog and…
Uncovering PPC Best Practices With Allstate Insurance
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats…
4 Steps to Optimizing Local Search With Google
Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit…
5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search…
Apple to Upgrade Siri and Update Maps
At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps more efficient.
Yahoo and Tumblr Modernize with Searchable GIFs
As Yahoo discontinues features like Maps and Pipes, the search powerhouse continues to modernize with others, such as Tumblr's new GIF-based search engine.
Bing Features FIFA-Friendly Results
Bing search results for "Women's World Cup," which is currently being held in Canada, immediately bring users to a box displaying scores, standings, stats…
6 Reasons Your Site Isn’t Making Money: It’s Not Me, It’s You
Many people are quick to blame the SEO when their sites don't make money but it often comes down to other factors, like a…
Longer Search Queries Are Becoming the Norm: What It Means for SEO
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
Amazon Tops List of Most Visible Mobile Sites on Google
A new study by Searchmetrics has found that Amazon is the most visible brand on mobile Google searches, followed by Walmart and The Home…
Beyond YouTube: Alternate Video Venues
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't…
PPC Myth-Busters: 5 B2B Folklores Debunked
Can PPC save a dying business? Is Google AdWords too expensive? Time to explore some common PPC fairy tales.
Small and Medium Businesses Hit Hardest By Mobilegeddon
According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding…