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How a Standard of Practice Can Make Your Search Agency Better
Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and…
Bing Redesigns Maps for Better User Experience
Based on user feedback, Bing has developed fresh updates for Maps.
Using Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is…
Simple SEO Mistakes That Can Cause Damage
Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.
5 Misconceptions About Link Building That Are Ruining It for Everybody
Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to see…
Becoming Linkable: What Would They Link To?
When developing link building strategies it is very interesting to see what particular websites have already linked to in the past.
6 Things to Watch for When Starting AdWords for Video
If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords…
How SEOs can Benefit From the Crossover Between CX, UX and SEO
No matter what your role as an SEO, you probably work with people focused on both the customer and the user experience. Here's a…
Yahoo Powering Search Results with Google
Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results.
Toyota Partners with Google Places for Local Targeting
Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.
SES Atlanta – The Southern Sweet Spot of Search Events
Join us at SES Atlanta, where we'll feature SEO and PPC talks by Newell Rubbermaid, Aflac, The Home Depot, The Atlanta Hawks, CNN, and…
Want to Combine Sites in Search Console? Google Wants to Know.
Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report.
How OpenTable Leverages Data to Create a Holistic Dining Experience
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and…
Get More Contextual With a Switch to Adjusted Bounce Rates with Time Intervals
While bounce rates are an important measure for site performance, bounce rate doesn't have to come only from bounces tied directly to users' time…
Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Qihoo 360 hopes a partnership with an agent in Hong Kong will help promote its search engine capabilities to international brands looking for new…
Uber Buys Microsoft’s Mapping Tech to Lessen Reliance on Google Maps
Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could…
Are There Really Any Outdated Link Techniques?
Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said…
Google Earth Turns Ten and Adds Two New Features
For its tenth birthday, Google Earth has added two new ways to explore the world: Voyager, which offers 3D city views, and Earth View,…
12 Add-Ons When Setting Up Google Analytics
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Does Thumbtack + Google Ventures = Conflict of Interest?
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?