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Amazon Eyes Siri and Cortana as Alexa Opens Up to Developers
Amazon has introduced its own voice search function, Alexa, which will allow third-party developers build support for the system into their own apps.
How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant?
The 5 Biggest Don’ts of Paid Search
With PPC, there are many things that marketers must remind themselves not to do.
AdWords Update Combats “Fat Finger Syndrome”
A new Google AdWords update will help advertisers to better differentiate purposeful from accidental ad taps.
Bing Livens Up Homepage With Audio Tools
The Microsoft search engine has spruced up its homepage by adding an audio button in addition to its interactive, panoramic screen images.
Local Search Take-Aways from Mary Meeker’s 2015 Internet Trends Report
Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth…
Instagram Makes Content More Accessible With Place Search
Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search features.
Micro-Moments and Search
Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to…
Nuance ‘Turing Test’ Shows How to Get Links Before Link Building Begins
An experiment named for a British mathematician demonstrates the way that search marketers can use voice recognition software for link-building purposes.
Google Answer Boxes: The What, Why and How
Together, greater mobile adoption, shorter attention spans and increased multitasking point to a greater relevance of Google's Answer Boxes.
Bing Revamps Rewards Program on Mobile
Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.
Come On, Google. Let the Little Guy Earn a Link!
Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium…
The Final Hurdle Is Cleared – Apps Will Replace Websites
Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed…
Putting Your Product Feed to Work Across Search and Social
Product Listing Ads are key for retailers - not just through Google and Bing campaigns, but across social platforms like Facebook, as well.
Bing Video Search Gets a Streamlined Makeover
Bing has redesigned its video search layout to help users find results more quickly by enlarging thumbnails and improving related content suggestions.
Emojis Disappear From Google Search Results
Google seems to have made good on its promise to remove emojis from search results, since many emojis, including those from Expedia, have disappeared…
Google to Drive Media Innovation with News Lab
The News Lab at Google will leverage the company’s technology and financial resources to drive innovation in the media industry.
Why I Will Continue to Use the Term Link Building
A recent column denounced not link building, but the term. This columnist argues against that links are integral to the Web and rebranding will…
Analyzing Indirect Competitors Can Help Your Link Building Efforts
Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights.
YouTube Newswire Curates Eyewitness Videos
More than 5 million hours of eyewitness news videos are watched daily and YouTube Newswire will curate those clips in real time. Twitter has…