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Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for "transparency, communication, and real accountability."
Decoding SEO for business leaders: 5 tips to get stakeholders on board
As SEO professionals, it can be difficult to decode SEO for business leaders and get them on board with our strategies and projects. Here's…
Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Amazon is proving to be a serious contender in the Google-dominated search space. Here's how to get started optimizing for Amazon SEO.
7 things that hurt your SEO rankings and how to fix them
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO mistakes and…
Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing. Here are 7 tips to make sure that your content marketing strategy is still relevant in 2019.
Do your snippets make people click? Do’s and don’ts of metadata
You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs.
7 content marketing stats you need to know for 2019
The Content Marketing Institute released their 9th annual survey of top trends for content marketers worldwide. Here are the top 7 stats to stay…
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.