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Your Baby Is Ugly
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything,…
Rumor: Yahoo! Might Sell Job Search Site HotJobs
Reuters is reporting that Yahoo! is considering a sale of job search site HotJobs. Purportedly they are seeking a buyout from a competitor such…
Google Updates Webmaster Tools
Google’s Webmaster Tools has received an update. Google is calling it the “Summer Shine” update. Here are some of the changes you can expect:…
SearchDay | Brand Promotion Online — Signals for Today’s SEO
Today's search engine marketing news and opinion: Get Your Small Business Involved in Social Media; Bring Legal in Early on Your Social Media Strategy;…
Yahoo! Rolls Out New Homepage, Releases Second Quarter Earnings
Yahoo! is doing a couple of rather newsworthy things this week and you have to wonder if they were attempting to cancel each other…
SES San Jose Preview: A Conversation With Metric Voodoo
Readers of this blog are aware that we’re less than a month away from SES San Jose (Aug 10-14). In anticipation of some of…
Brand Promotion Online — Signals for Today’s SEO
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to…
New LookSmart Tool Automatically Optimizes Best-Converting Ads
LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as landing page…
Marketers and Optimizers and Videographers! Oh, My!
Imagine a room full of internet marketers, search engine optimizers, and professional videographers! Oh, my! And I’m not talking about the room where Clay…
Search Spend Projected to Grow Despite Fears
The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come with data…