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Can Siri’s Voicemail Transcription Help Apple Pull Ahead?
Siri transcribing voicemails is a feature rumored to be in the works. Could that help Apple pull ahead of Microsoft and Google when it…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making…
Partnership Rewards Seahawks Fans for Searching with Bing
Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has…
Only 21% of Marketers Include SEO in Their Budgets [Study]
Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR…
The Future of Augmented Reality
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the…
7 SEO Tools to Improve Content Marketing
Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.
3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale
The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can…
The Other Secure Search Issue: When to Use HTTPS
Google strongly encourages HTTPS for its potential to make the Internet safer. You should consider the nature of your site before making the costly…
Google: Right to be Forgotten? We’re Not Complying
Google limits forget-me-now service to the European market only. The search behemoth says that widening this on a global scale is 'bad for the…
Could Microsoft and AOL Take on Google and Facebook?
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should…
Google Isn’t Breaking Up With Social
The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.
Bing Tests Emoji Keyboard
Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
How Do You Rank on Google?
Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the…
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all…
5 Modern-Day Alternatives to Link Building
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty…
Google Given Right to Appeal in Safari Cookies Case
The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information…
Google’s Ups Its Automatic Text Translation Tool Ante
Google is updating its Translate app again to let you instantly understand bar menus in 27 languages.
How Your Content Strategy Should Affect Your SEO Expectations
Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve…
3 Steps to Kill Your PPC Ad Writer’s Block Right Now
Checking out the competition and user reviews, and getting reacquainted with your clients and their objectives can help PPC professionals when writer's block hurts…