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Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22…
Search Ads to Target App Downloaders
Starting today, Google AdWords advertisers can run search app install campaigns to capture people's attention as they search for apps in Google Play.
Fixing Other People’s 404s for Link Building
Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest…
YP Product Centralizes Advertising Experience
Launched earlier today, ypPresence Starter serves as a central dashboard for its local advertisers to manage their content, reviews and social activity.
Google Gives Up On Google+
Google effectively kills off the Google+ social network in everything but the name.
7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the…
Google to Stop Unofficial Autocomplete API
Google is pulling its unofficial Autocomplete API from August 10, 2015 due to it not providing a meaningful user benefit.
How The Google Display Network Boosts Search PPC Performance: A Case Study
Using Google Display Networks, one client saw a massive increase in clicks and impressions, though not many conversions. However, display often has a better…
Mobile Testing: Case Studies and Findings
Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and…
Fallout From Panda Update Already Starting to Show
Though it's too early to really get a sense of all the changes from the latest Panda update, SEOs have already noticed some of…
Is Google Testing a Knowledge Vault Update?
Knowledge Vault boxes are popping up in some Google queries, providing searchers with samples of related questions "People also ask."
Bing to Prohibit Multiple Display URL Domains Under the Same Ad Group
Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.
5 Ways to Make Your Small Business Rock the Web
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social…
Are You Tracking the Most Important PPC Stats?
Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most…
5 Content Marketing Myths To Correct Now
Content marketing isn't nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well…
New Google Maps ‘Your Timeline’ Puts Location History at Core
Google is rolling out a new 'Your Timeline' feature for Maps over the coming weeks. The update will map visited locations.
360 Degree Video Ads on YouTube Let Advertisers Deliver Richer Experience
Google introduced 360-degree video ads on YouTube today that will allow advertisers to engage with their target audience in a new way.
3 Static Content Hacks to Supercharge Your Search Traffic
Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as…
Content Marketing: Big Publicized Events Or Continuous Engagement?
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your…
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist…