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PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies…
Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the…
Facebook, LiveJournal Also Experiencing Downtime Issues (UPDATE)
Update: 1:40pm EST – ZDNet has official yet vague word from Facebook: Earlier this morning, we encountered issues within our network that resulted in…
Twitter Goes Down, Falls Prey to Denial of Service Attack [UPDATE]
Update 12:13pm EST – Twitter.com is finally up for many users, DoS attack still ongoing. Facebook and LiveJournal also experiencing issues. Update: 11:26am EST…
My Cheese Just Moved
I’ve been referred to as an agent of change quite a number of times in my professional career. Not just since I moved into…
SearchDay | Lies, Damned Lies, and Statistics in Landing Page Optimization
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics in Landing Page Optimization; Google's Conversion Optimizer Popular Among Advertisers; AOL Adds…
Audience for Online Video-Sharing Sites Has Nearly Doubled
According to a survey by the Pew Research Center’s Internet & American Life Project conducted in April 2009, the share of online adults who…
Google Maps Adds Points of Interest, Needs Some Tweaking
Google Maps has added a feature I’ve been wanting for a long time: points of interest. When you’re searching a particular area, you’ll see…
AOL Adds ‘Real-Time Topics’ to Home Page
AOL is the latest to get into the “real-time” publishing game. They’ve added Real-Time Topics to each section of news on their homepage. When…
Q&A with Marc Poirier, Co-Founder and CMO of Acquisio
I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose 2009. Acquisio…