Latest stories
27,185 articles, newest first.
Google releases 160 pages of search quality guidelines
In 2013, Google publicly shared its advice to those who perform content checks, which helped to shine a light on what it considers ‘quality’.
Paid search and PPC: a super accessible beginner’s guide
This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling…
Twitter kills share counts, hands end of dirty stick to distributors
A couple of months ago, Twitter revealed that it was going to release new-look ‘tweet’ buttons with the share counts removed.
Six of the most interesting SEM stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s five key success factors for effective teams
There’s more to building a team than simply assembling a bunch of the smartest people you can find.
Three B2B landing pages and how they were improved
Today, we’ll take a look at three unique cases of B2B landing pages, the challenges, the recommended solutions and what happened.
What is app indexing and why is it important?
Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the…
Preparing your ecommerce SEO strategy before the holiday code freeze
Search professionals need to sharpen their SEO strategies prior to the holiday IT lockdown.
Three steps to promoting linkable assets for shares, links and relationships
Securing links doesn’t happen by creating linkable assets, it happens by promoting linkable assets to relevant, engaged site owners.
How to set up a content marketing radar station in Slack
I’m going to show you a technique that may help cure your content discovery headaches.
How to get an exact match vanity URL for YouTube
I recently went through the process of setting up a YouTube channel for one of my websites and came across a very unusual issue…
Remarketing tips with Bing Ads
Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider tips that…
Will 2015’s SEO best practices carry over into 2016?
As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which…
RankBrain: SEO friend or foe?
Meet RankBrain, a machine-learning artificial intelligence that interprets what someone is searching for and presents that request in new ways.
Seven of the most interesting SEM stories and stats of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s Q3 earnings: how did mobile search perform?
Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform…
How to use social media at every stage of the sales funnel
Many customers are using social media more than ever before and the challenge doesn’t stop at marketing.
How successful were publishers jumping on the James Bond publicity bandwagon?
Publishers used James Bond’s latest adventure Spectre for their own content marketing efforts. Here's how they performed.
10 years of Google Analytics… and 10 features you’re probably not using
Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies!
Eight steps for an advanced PPC competitor analysis
The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting harder and harder to differentiate yourself.