Latest stories
27,475 articles, newest first.
Using IF functions on Google Ads to improve productivity
IF functions are a versatile means to tailor ads to users in real time. Speed up the workflow and free up bandwidth to focus…
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to…
Kenshoo Trends Report – The state of search advertising in 2019
The search industry's interest goes beyond Google, Apple Search Ads' on the rise. Kenshoo reveals insights and key stats on social and search advertising.
A summary of Google Data Studio: Updates from April 2019
GDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
Local SEO for enterprises: Optimizing for the Local 3-Pack
Mobile users are most likely using Google to search for local businesses, and those searches are generally limited to what’s called the “Local 3-Pack.”…
Study: How to use domain authority for digital PR and content marketing
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received…
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to…
Google bans adverts for anti-censorship sites in China
Despite Google and China's interesting history, Google's latest movements have been speculatively characterized as attempts to regain favor with China.
What defines high-quality links in 2019 and how to get them?
Assertive Media's 2018 study of 230 UK link-building agencies found that nine out 10 used unscrupulous techniques. So, what makes a high-quality link?
The evolution of SEO and the shift from point solutions to platform
SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.