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Is Social Conversation The Future Of Polls And Surveys ? [Study]
Carnegie Mellon University researchers demonstrated how Tweets (“Twitter data” as they call them) replicate opinion estimation for two major U.S. indicators, with some correlations…
YouTube Boasts Over 2 Billion Daily Views, Unveils Future Plans
As it celebrates its 5th birthday, YouTube announced on its blog that it is now serving over 2 billion views per day to over…
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy as well…
Estimating Word-of-Mouth Activity from Search Query Data
How to identify the relevant conversations by tapping into related search query activity by using Google's AdWords Keyword Tool.
Online Video Analytics: YouTube Insight – Advanced Techniques
Digging into YouTube data using Excel can yield some valuable information that isn't available elsewhere.
UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay
Mark Hanson, Labour’s new media strategist and former associate editor of LabourHome.org, wangled me an invitation to a formal review of how digital media…
Curse You, New Logo!
Back on May 5, Google unveiled a ” spring clean” of its logo and a “metamorphosis” of the look and feel of its search…
#ISSLON – Video Optimisation and YouTube Marketing
On Thursday, May 13, I spoke at the International Search Summit in London. If you want to see what attendees thought of the event,…
#SMSS10 – 3 Reasons You Need a YouTube Marketing Strategy
I’m told that Mercury was in retrograde until May 11. All I know is that was when I spoke at the Social Media Success…
The Future of Search: A One-Act Play in Three Acts
To maintain a large commercial base of users to sell down the river to your marketers, you still need to figure out what people…