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Best practice tips for developing an enterprise mobile app
Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service.
How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we're able to understand what people search for in relation to…
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey Lipattsev, a…
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market…
Improve your PPC in just 25 minutes this week
Been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that needs some immediate love? I’ve got a…
24 slightly depressing stats on the ‘fall’ of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
How to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.
21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a…
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search... Prominence.
How artificial intelligence can be used for marketing
This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be used for…
Dictionary of ad buying: key terms and acronyms
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this helpful…
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn…
How to track clicks to offline sales from a B2B lead generation website
Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up…
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
How to use In-Page Analytics and how it can help boost conversions
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re…
Okay, now Google’s Artificial Intelligence Division is just showing off
One day, when you pull out your smartphone to ask Google or Siri a question, instead of returning a list of search results, they…
Remembering Klout: how ‘influence’ has changed over the years
It may not be easy to consider yourself a social influencer, but this makes it more challenging, and usually more rewarding.
Is a brutal approach to content migration best for SEO?
This is certainly a hardcore approach to a site redesign, but it makes sense. Everybody involved will understand that it’s not just the design…
Three early results of Google removing right-hand side ads
About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from…
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for 'near me' micro-moments.