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2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
Google has redesigned AdWords: what does this mean for you?
The world, the ad market, and Google itself have all changed dramatically in the past 15 years, and it’s fair to say that AdWords…
Digital transformation: are you asking the right questions?
Digital transformation is probably the biggest of those ‘new, shiny things’ to hit the marketing world in the past five years, and it’s unusual…
20 excellent examples of on-site search
In this post, I’ll show a range of examples of site search from various sites, inspired by this week’s #ecomchat discussion on Twitter. For…
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen and revisit the most…
Content marketing: nine tips for herding your stakeholder cats
As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content…
10 brilliant UX features from the Airbnb website
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user…
Six tips on measurement from the IAB Programmatic Marketplace
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it's something no business should be ignoring.
Are rising follower numbers devaluing your social audiences?
If you remember the early days of social media marketing, then you’ll also remember all those talks where you’d be told that if you…
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really... what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the "third most important signal contributing to the result of a search query" and…
Can artificial intelligence save social?
There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the future, or…
What is Digital Leadership?
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 -…
Three recent changes to Google Shopping you need to be aware of
If you haven’t noticed by now, Google Shopping is taking center-stage for retailers as we move deeper into 2016 – with more traffic, more…
How to use visual social media – part two: Tumblr and Snapchat
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of what can…
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given…
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its name? Plonked.…
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to…