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Paid Search Reports: Google Profits at Bing/Yahoo’s Expense
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and…
“Ridiculously Easy” Link Building with New Ontolo Tool: A Q&A with Garrett French
Ontolo launches V2 of its Link Building Toolset today, making it “ridiculously easy” for SEOs to find and evaluate backlink prospects. SEW expert Garrett…
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools
Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's…
3 adCenter Optimization Tips
It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to…
Testing Is a Waste of Time
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.
If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million?
The YouTube Blog has two guest bloggers today: Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. According to them,…
Yahoo News: Bartz Fears Facebook; Groupon Rumor; BOSS Paid Service
Lately, you need a chart to keep track of the talent Yahoo has lost under Carol Bartz’s watch. Luckily, paidContent provides just that. It…
Universal Search: Not All Blends are Created Equal
Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and…
Microsoft Live Labs is Dead, Employees Move to Bing
Microsoft Live Labs is no more. The remaining 68 employees will join Bing. According to a note on the Live Labs page: After nearly…
Google Webmaster Tools Update: Better Parameter Handling
Google introduced parameter handling last year to help SEOs manage duplicate content (e.g., session IDs, source, language). Parameter handling allows SEOs to view which…