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What Local-Mobile-Social Convergence Means to Your Business
Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social…
Can Microsoft adCenter Pose a Threat to Google AdWords?
Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
Could Google Acquisition of ITA Kill Online Travel Sales Industry
Seems many of the larger online travel sales sites fear Google’s purchase of ITA – the technology behind 65% of all carrier-direct online flight…
RIP: AdWords Report Center
If you spend any amount of time in Google AdWords, you’ve probably noticed that your report options have slowly been dissappearing from the Report…
Google Promotes Susan Wojcicki to Senior VP
Google has promoted Susan Wojcicki from vice president of product management to senior vice president. Wojcicki, Google’s 18th employee, will continue her duties, overseeing…
U.S. Ends Google Street View Inquiry
After two weeks of privacy complaints and threats of fines, Google has received some good news about its Street View service. The U.S. Federal…
Impact of Google Instant on Paid Search [Report]
Marin Software unveiled key research showing that Google Instant streaming search results was a win-win implementations for users and advertisers… and Google. Google Instant,…
Meet Google’s new VP of Search
Earlier this month the world of search learned of Marissa Mayer‘s move inside Google from the VP of search to the head of Google’s…
Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada
Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in both the U.S. and Canada. Starting today, Microsoft Advertising…
Small Business Search Advertising Spend Growth Slows in Q3; Bing Share Rises [Report]
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according to Webvisible.…