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A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3
A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller…
It’s Official: Online Advertising Spends More Than Newspapers
2010 will see more money spent on online advertising then on print newspapers, Forbes reported. This week “marked the official beginning of the internet’s…
3 Tools for Optimizing Page Speed [Best of SEW 2010 #9”
If you're responsible for a site, and you think you may have page load time issues, here are some tools to get your site…
Newsknife Ranks Top News Sites and Journalists of Google News for 2010
Newsknife has just announced its ninth annual list of the top news sites based on their appearances in Google News. And for the first…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2
There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above…
The Art and Science of SEO Site Audits [Best of SEW 2010 #10”
SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that…
Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture
E-cards to virtual meals - how virtual goods have changed in 15 years.
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
comScore: Bing Search Share Sees Gains in November
Bing continues to grow its share of U.S. searches.
Search Week in Review for Dec. 18, 2010
Here’s a roundup of this week’s columns and news stories for the week of Dec. 12 to Dec. 17, as reported by Search Engine…