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‘Google Offers’ Launched As LivingSocial Passes Groupon
Last week was a hectic one for the popular coupon sites. Google announced their clone of Groupon – Google Offers – and LivingSocial passed…
Search in the European Union: A Different Perspective
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe.
AdWords Display URLs Now Showing in Lower Case
Two weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled…
5 Tips for Optimizing and Integrating Your Social Media Content
Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing…
SMB Must-Haves in 2011
Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year.
Turning to Social Media & Search Engines for Smart Health Answers
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for…
Linden Lab Forces 2.0 Upgrade By Crippling Search on Second Life
The clock starts ticking for third party viewers.
Search Week in Review for Jan. 22, 2011
Here’s a recap of this week’s columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch,…
Schmidt Canned: How Will Page Rank as Google’s CEO?
The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted…
How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.