Analytics.
How to Focus on the Key Analytics Metrics
There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy Egg co-founder Neil Patel joins us…
An 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these…
4 Google Analytics Features You Probably Haven’t Used
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful…
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics
If one of your goals is to have a website visitor download a file, such as a PDF, then you have two…
Google Tag Manager Helps You Sort Out Code Overload
Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code.…
Google Trends and Insights for Search Become One Mobile-Friendly Service
A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into…
10 Conversion Boosters for Ecommerce Pages
Most shoppers have developed expectations in terms of ease of usability and availability of features, so you’ll need to create an exceptional…
Looking Beyond the Click
Stores hire people in clown suits to draw customers through their doors. The clowns don’t care who buys something. But we do.…
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re…
7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact…
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and…
Top 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and…
Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…
Bing Adds Percent Change Metrics to Webmaster Tools
Bing Webmaster Tools now allows you to select a date range and then visually compare the results - and percent change -…
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you…
Top 10 Web Analytics Segmentation Tips
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights…
4 Critical Metrics You Won’t Find in Google Analytics
Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You…
How To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company…
8 Rules of A/B Testing – The Art in Marketing Science
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and…
4 Ways to Increase Average Order Value
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will…
4 Opportunities to Successfully Optimize the Full Conversion Funnel
While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much –…
SEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing…
Advanced Channel Sequencing
Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each…
Google Improves Content Experiments in Analytics
Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up…
How to Improve Your AdWords Performance With Analytics
Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some…
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